Call it the
SANCTUARY SALON & SPA — WIREFRAME v1 · FULLY BOOKED AI®
Site Map — Silo Architecture
One master avatar, seven front doors. Every archetype gets a money page; every money page states what Sanctuary does in extractable text so Google and AI engines can finally read it.
40Pages — one build
5Silos (4 service + locations)
15Service money pages
12Launch blog posts
v2 — built on real search data. Page names and H2s come from live Answer The Public volumes (July 10): "japanese head spa" 60K+, "tape in extensions" 27.1K, "curly haircuts salon" 27.1K, "balayage vs highlights" 40K, "head spa charlotte nc" 1.9K. Full data: Sanctuary-ATP-Keyword-Research.md · prices: service-inventory.md
Silo parent
Archetype / note
Home /
├─ Hair Color ▾ /hair-color/ (full menu + real prices + SalonScale note)
│ ├─ Balayage /hair-color/balayage/ Loyalist · near me 14.8K · vs highlights 40K
│ ├─ Highlights & Foils /hair-color/highlights-foils/ full/partial/express + retouch
│ ├─ Babylights /hair-color/babylights/ $109–181
│ ├─ Blonding & Toning /hair-color/blonding-toning/ California Brooke · toner melt
│ ├─ All-Over Color & Grey /hair-color/all-over-color/ virgin color · retouch
│ └─ Color Correction /hair-color/color-correction/ $108–188/hr
├─ Extensions ▾ /hair-extensions/ (consult-first funnel)
│ ├─ Hand Tied Extensions /hair-extensions/hand-tied/ Emma · weft 14.8K · volume
│ ├─ Tape-In Extensions /hair-extensions/tape-in/ 27.1K · invisible/low-maint.
│ ├─ V-Light Extensions /hair-extensions/v-light/ UV resin · early mover
│ ├─ For Fine & Thinning Hair /hair-extensions/fine-thinning-hair/ fear+fit cluster 2.9K+
│ └─ Maintenance & Move-Ups /hair-extensions/maintenance/
├─ Head Spa ▾ /head-spa/ ("head spa near me" 135K category)
│ ├─ Japanese Head Spa Ritual /head-spa/japanese-head-spa/ Willow · 60K category word
│ ├─ Salt Therapy Room /head-spa/salt-therapy/ WHITESPACE
│ ├─ Scalp Treatments /head-spa/scalp-treatments/ hair loss + dandruff Qs
│ └─ Memberships & Gift Cards /head-spa/memberships/
├─ Cuts & Styling ▾ /haircuts/
│ ├─ Curly Haircuts /haircuts/curly-hair/ Claire · salon 27.1K · long/short/bob H2s
│ ├─ Women's, Men's & Kids /haircuts/womens-mens-kids/ men's curly 110K H2
│ ├─ Keratin & Smoothing /haircuts/keratin-smoothing/ Executive
│ └─ Bridal & Event Styling /bridal/ Milestone
├─ The Sanctuary ▾
│ ├─ Our Story (Bettina) /about/
│ ├─ Reviews — the 4.9★ moat /reviews/
│ ├─ Blog /blog/ hub + 12 launch posts
│ └─ Meet the Team /team/ needs named specialists
├─ Contact (Google Map lives HERE) /contact/
└─ [ BOOK ] → Phorest · secondary CTA sitewide → MYA quiz
SEO + conversion layer (not in nav)
├─ New Guests /new-guests/
├─ Lake Norman hub /lake-norman/ location silo parent + map
│ ├─ Huntersville · Davidson · Mooresville · Denver NC + map each
│ └─ Sherrills Ford · Terrell · Troutman · North Charlotte + map each
└─ Head Spa Charlotte NC /head-spa-charlotte-nc/ 1.9K/mo VERIFIED + map
Grayscale on purpose. Brand colors are not guessed (Rule 1) — we sample Bettina's logo and confirm light/dark direction before any styled page is built. This wireframe locks structure only.
Authority Hub Blueprint
Homepage routes traffic into four authority hubs. Each hub carries its service/method pages plus its own content cluster — pillar copy, comparisons, care & maintenance, pricing expectations, and consult FAQs — strengthening Google rankings, AI retrieval, and consultation conversions.
Hair ColorAuthority Hub · /hair-color/
Services
Balayage vs highlights 40K
Highlights & Foils
Babylights
Blonding & Toning
All-Over Color & Grey
Color Correction
Content
Balayage vs Highlights vs Babylights (post #6)
Brassy-blonde fix (post #5) · Lived-in color (post #9)
Pricing expectations — real menu + SalonScale
Color consult FAQs (cost · maintenance · upkeep)
Hair ExtensionsAuthority Hub · /hair-extensions/
Services
Hand Tied weft 14.8K
Tape-In 27.1K
V-Light
Fine & Thinning Hair
Maintenance & Move-Ups
Content
Method comparison — Hand Tied vs Tape-In vs V-Light (post #3)
Damage-fear education (post #4)
Care & maintenance guides
Consultation page — every CTA books a consult
Head Spa & WellnessAuthority Hub · /head-spa/
Services
Japanese Head Spa Ritual 60K+ term
Salt Therapy Room whitespace
Scalp Treatments
Memberships & Gift Cards
Content
What is a Japanese head spa (post #7)
Worth it? Cost & benefits (post #8)
Hair-loss & dandruff FAQs
Metro capture — Head Spa Charlotte NC 1.9K
Cuts & StylingAuthority Hub · /haircuts/
Services
Curly Haircuts salon 27.1K
Women's, Men's & Kids men's curly 110K
Keratin & Smoothing
Bridal & Event Styling
Content
Curl myths (post #1) · Long/short/bob guide (post #2)
Keratin longevity (post #10) · Bridal timeline (post #11)
Wash-day & morning-routine education
Curly consult FAQs
Homepage routes traffic into the four authority hubs; the Lake Norman location silo (hub + 8 towns + Head Spa Charlotte NC) feeds local searches into them. Each hub contains pillar pages, method pages, FAQs, proof, and educational content that strengthens Google rankings, AI retrieval, and consultation conversions. Hub colors here are diagrammatic — brand palette comes from logo sampling.
Homepage Wireframe
Job: land the brand promise, prove the moat, and route each archetype to her front door within one scroll.
Nav — locked component
Dropdowns per silo · mobile hamburger · built ONCE as component before pages (Rule 8)
Hero
Hero image — calm interior / Bettina + client (unique per page, Rule 6)
Book Your Visit →Take the MYA Consultation
4.9★
~690 verified reviews
Since 2014
L'ANZA Healing Lab
H1 direction: "You'll forget what you came in for. You'll remember how you left." · proof bar = the trust moat, above the fold
Brand promise band
"We don't just transform hair…" + Bettina's feeling line — extractable positioning text AI engines can quote
The 7 front doors
Balayage
Blonding
Tape Wefts
Head Spa
Curly
Keratin
Bridal
All services →
One card per archetype → its money page. Card copy = the archetype one-liner (e.g. "One hour where nobody needs you.")
Head spa feature
Salt-wall room photo
Explore the Head Spa →
The whitespace lane gets homepage real estate — salt therapy room, "permission to disappear for an hour"
Review moat wall
LIVE rotating reviews (not the hardcoded Samantha/Lynne/Tamara loop) + link to /reviews/ · aggregateRating in schema
Founder teaser
Our Story →
Bettina portrait
Owner-artist E-E-A-T: a decade behind the chair, why "Sanctuary"
FAQ (min 4) + FAQPage schema
Master-avatar questions: "Do I get the same stylist every time?" "Why L'ANZA?" — AI-answer fuel
Final CTA band
Book Now →Call / Text
Footer — NAP rich (no map here, Rule 7)
tel: + sms: links · full address · "Get directions →" deep-link · 7-day hours grid · single IG/FB handles · gift cards
Silo Parent Template — shown as /head-spa/
Job: rank for the category term, describe the offer catalog in extractable text, and route down to children. Same skeleton for /hair-color/, /hair-extensions/, /haircuts/.
Nav (locked component — Head Spa active)
Page hero
Unique hero — salt-wall room in use
H1: "The Head Spa — Cornelius, NC" + Willow's emotional lede ("Permission to disappear for an hour")
Extractable intro copy (400–800 words across page)
States EXACTLY what's offered — the specificity that wins AI citations (the Chroma lesson)
Offer catalog → children (hasOfferCatalog schema)
Japanese Head Spa
Salt Therapy
Scalp Treatments
Memberships
Card = child page: photo, 2-line promise, price signal, link. All children ship in the single build.
Why Sanctuary (differentiator band)
Holistic room + full salon under one roof + 4.9★ — the angle vs. Flow/Haven specialists
Reviews strip (lane-specific)
Reviews that mention how it FELT — Willow buys the feeling
FAQ (min 4) + schema
"What is a head spa treatment?" "What is salt therapy?" "Can I gift it?"
Related services (cross-silo, 3–5)
Balayage
Keratin
New Guests
CTA band + lead captureBook the Head Spa →Gift a Session
Footer — NAP rich
Silo Child Template — shown as /hair-extensions/tape-in/
Job: win ONE archetype for ONE service. Her search words in the H1, her emotional driver in the opening line, her objections in the FAQ.
Nav (Extensions active)
Page hero + breadcrumb
Unique hero — extension transformation
Breadcrumb: Extensions → Tape-In · H1: "Tape-In Hair Extensions — Cornelius, NC" (27.1K/mo term) · lede: "You're not buying hair. You're buying how you walk into the room."
Emma's emotional open + method explainer
Why tape-ins: seamless · comfortable · low-maintenance · extensions-certified team · consultation required (official policy)
Before / after gallery
B/A
B/A
B/A
B/A
Real client density photos — the proof Chroma wins on today
Investment + maintenance plan (Offer schema)
Price signals (from Phorest menu) + move-up cadence — "a maintenance plan built in" kills her fear
FAQ (min 4) + schema
"Will they damage my hair?" "How often is maintenance?" "Cost in Cornelius NC?"
Related: Maintenance & Move-Ups · Blonding · Head Spa add-on
CTA: Book a Consultation → (+ MYA quiz secondary)
Footer — NAP rich
Contact Wireframe — /contact/
The ONE page (plus location pages) that carries the Google Map embed. Utility first: book, call, find, hours.
Nav (Contact active)
Compact hero
Warm reception / welcome shot
"Visit the Sanctuary" — walking-in feeling: "I belong here."
NAP + form (2-col)
tel: click-to-callsms: click-to-textGet directions →
tel: click-to-callsms: click-to-textGet directions →
Send →
Form: name / email / phone / service interest / message → GHL
Google Map embed (Rule 7)
Interactive map iframe · lazy · exact pin: 21106 Catawba Ave, Cornelius NC 28031
Glass NAP overlay card + "Get directions" deep-link · geo coords MUST match LocalBusiness schema · address standardized (Ste B question resolved first)
7-day hours grid
Mon
Tue
Wed ✕
Thu
Fri
Sat
Sun ✕
Closed days shown honestly + "after-hours? our AI receptionist answers 24/7" line (GHL capture for the 2 closed days)
CTA bandBook on Phorest →Start MYA Consultation
Footer
Location Page Template — shown as /hair-salon-huntersville-nc/
Location silo: /lake-norman/ hub + 8 city pages (Huntersville · Davidson · Mooresville · Denver · Sherrills Ford · Terrell · Troutman · North Charlotte) + the /head-spa-charlotte-nc/ capture page (1.9K/mo verified demand). Zero LKN competitors have these — cheap, durable local wins.
Nav
Hero
Unique hero per city page
H1: "Hair Salon Near Huntersville, NC — Sanctuary Salon & Spa" · drive-time framing ("12 minutes up Catawba Ave")
Why women from [city] drive to Sanctuary
Master-avatar copy + review quotes from clients in that city if available
Services strip → 4 silo parents only
Hair Color
Extensions
Head Spa
Cuts & Styling
Links to parents only — keeps silos tight (linking rules)
Map embed (allowed — local SEO page)
Map with pin + directions from [city]
FAQ + LocalBusiness schema
"How far is Sanctuary from Huntersville?" "Do you take new clients from [city]?"
CTA + footer
Blog Hub + Post Template — /blog/ · 12 posts publish with launch
The supporting-content layer of each silo. Every post answers a question an archetype actually types into Google/ChatGPT, then links DOWN to its lane's money page.
Nav (The Sanctuary ▾ active)
Blog hub hero
Editorial hero — Bettina writing / salon detail
H1: "The Sanctuary Journal" · filter pills by lane: Curls · Extensions · Blonde · Head Spa · Color · Bridal
12 launch posts (card grid)
Curl myths
Wash-day routine
Tape wefts vs hand-tied
Extension damage?
Brassy blonde fix
Babylights vs balayage
What is a head spa
Salt therapy 101
Lived-in color
Keratin guide
Bridal timeline
Why L'ANZA
2 posts per archetype lane · post #12 = the public product-story page (Davines-claim cleanup)
Post template (below the hub)
Sidebar: lane CTA card → money page + Book button
Min ~800 words · author byline (Bettina/lane specialist, Person schema) · FAQ block (FAQPage stacks with Article schema) · CTA to money page + /new-guests/
Footer — NAP rich
